Freeride has partnered with leading UK charity Cure Leukaemia on a five-part documentary mini-series for NBC Sports.
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Freeride is working with partially sighted ultra-endurance cyclist, Gavin Towers, on a unique cycling record attempt.
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Creating a lockdown countdown for cyclists for Pedalsure to engage cyclists and generate valuable backlinks.
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Freeride has partnered with leading cycling safety app Busby on an influencer campaign to build awareness of its innovative safety app and drive downloads
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After a flurry of last-minute sponsorship moves at the end of this year, the 2021 cycling sponsorship landscape is showing clear signs of recovery as brands, teams and rights holders regain confidence for the post-Covid cycling era.
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Every brand is different. Each has its own story to tell. But what about the specifics of building a brand on Instagram? Here’s some recommendations.
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2020 was the year the cycling sponsorship landscape changed. It’s no longer good enough just to have a logo on a jersey. Here we present some key insights and digital activation examples from other sports that we think could be applied to any team, brand or rights holder involved in cycling in 2021.
For forward thinking brands in cycling the uncertainty of events does not present an unsolvable problem - far from it. If anything, the pandemic provides the potential for brands to extract more sponsorship value than ever before: by embracing the power of digital.
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Freeride, the marketing and communications agency specialising in cycling and endurance sports, has bolstered its senior leadership team with the appointment Tom Foy as Partner.
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Free to download, this guide is a collection of our learnings and recommendations as a group of marketers who are dedicated to cycling and endurance sports. We hope you find it useful.
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Are we on the verge of a new cycling revolution in the UK? Here are 5 signs that we might just be.
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How to keep front of mind among your target customer during a lockdown with advertising spend on hold? Give them fun, shareable content to help them pass the time stuck at home.
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If you want to thrive during these uncertain times, now could in fact be the time to act illogically and increase your advertising spend while the competition consolidates.
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In today’s environment of much restricted organic reach growing communities can be a real challenge.
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Find out how we partnered with the team behind Velo Essex to showcase the 100-mile route and bring the event to life
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How Hexr’s cutting-edge technology meant Emma came out of a nasty crash unscathed
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How we helped power meter brand Favero build awareness of the benefits of training with power through a social content campaign
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How we teamed up with one of the UK’s fastest-growing charities to document their London to Paris epic
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