Hexr's Revolutionary Helmet
The Brief
Hexr, creators of the world’s first custom fit cycling helmet, wanted to bring to life the story of one of their most grateful customers, Emma, for a video piece to be used across multiple channels: website, social and paid.
Competing in one of her first duathlons, Hexr owner Emma suffered a nasty crash around a tight corner during the bike leg, coming down hard on impact and hitting her head on the tarmac.
Fortunately for Emma, she was wearing her Hexr helmet which, thanks to its breakthrough safety credentials and cutting-edge design, meant she was able to get back on her bike with no headache, dizziness or pain and complete the race.
What We Did
We sat down with Emma to interview her and let her recall the incident. Produced and edited by the Freeride team.